Jofa Ice Skates
Jofa, originally short for Jonssons Fabriker (Jonssons Factories) is a maker of sporting equipment for sports such as ice hockey, bandy, horseback riding, based in Malung, Sweden. Niss-Oskar Jonsson founded Jofa in 1926. It can be considered an offspring of the hide industry in Malung; the company's first products were made out of leftovers from the hide industry, and the first factory was located in an old tannery. Niss-Oskar Jonsson died in 2002 at the age of 92 years. During World War II Jofa grew because of large orders on tents and uniforms from the Swedish military.
The first step towards their most successful product was taken in 1963, when they started making hockey helmets. They have also manufactured other ice hockey equipment, such as ice skates and hockey sticks. Known NHL players using Jofa helmets include such stars as Wayne Gretzky, Jaromír Jagr, Mario Lemieux, Teemu Selanne. Marty McSorley, Claude Lemieux, Mats Sundin, Mats Naslund and Peter Forsberg
In 2004, Jofa was bought by Reebok. Reebok has phased out the use of the Jofa brand on its hockey equipment, in favour of its core CCM and RBK brands. The RBK brand, has subsequently been changed to Reebok Hockey.
Despite not producing hockey equipment since the 2004 Reebok buyout, Teemu Selanne is the only player in the NHL that currently wears a Jofa helmet: a Jofa 366 with the Jofa logo blacked-out due to an expired licensing agreement with the NHL.
Over the years a lot of the hockey companies bought each other so now CCM, Tackaberry, Jofa, Heaton, Titan, Koho, Canadien and Reebok are all owned by Adidas-Salamon AG of Germany who have become the second biggest sports equipment manufacturer behind Nike. Adidas use the Reebok brand name on its Hockey equipment.
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